7: The Ask Event


In episode 7, we talk with Freddi Birdwell of Redbird Consulting. We discuss the role of special events in fundraising and our favorite event, the ask event.

Podcast Guest:

Freddi Birdwell
Founder and CEO, Redbird Consulting 

Freddi Birdwell is founder and CEO of Red Bird Consulting, and president of Redbird Strategic Resources, an enterprise of Lawhorn CPA Group. Freddi is a seasoned fundraising professional with more than 25 years invested in fundraising and nonprofit management. Her progressive career includes extensive work with the American Cancer Society, where she served in a variety of leadership positions, and with Catholic Charities of East Tennessee, where she spent eight years as Director of Development and Community Relations. She has worked at the local, state and regional levels. Her experience inspired her to become a consultant and trainer, with a passion for helping small to medium nonprofits reach the next level of service to their communities. 

Freddi holds the Certified Fund Raising Executive (CFRE) credential and is a past president of the Great Smoky Mountain Chapter of the Association of Fundraising Professionals. She has served on the board of the Smoky Mountain Planned Giving Council and is the 2018 president of the Knoxville Association of Women Executives.  Freddi earned a BS in Secondary Education at the University of Memphis, with endorsements in English and speech/communications, and completed additional coursework in communications and public relations at UT Knoxville. She knows all the words to “Rocky Top.”



Redbird Consulting:

Rustic Roots Creative:

Nonprofit Superpowers: