So, you don't have 100% board giving to your nonprofit organization?
I wish I could tell you that you are the exception. That most boards understand their role and always put their "money where their mouth is". But the reality is that many boards do not have 100% board giving. The good news is it is an easier fix than many believe.
There are 2 specific times when you have the opportunity to influence board giving. They are:
- During recruitment
- During the board campaign
Make sure your board members understand their role up front - and that this role includes making an annual gift. How do you do this?
- Believe your organization deserves the best and brightest board members your community has to offer. Board members are not doing you a "favor". They are making a leadership commitment to your organization AND your community.
- Have a board member job description which includes the time commitment and the specific financial commitments expected. This may include making an annual gift (with or without amount requirements), purchasing event tickets and/or making a planned gift. It may also include securing a corporate gift or soliciting others on behalf of the organization.
- During the interview, talk about WHY 100% board giving is important. The fact is that many donors/funders consider board giving a key indicator of organizational health.
Folks that agree to be on your board WANT to do a good job. They WANT to meet your expectations. Give them the tools they need to do that!
Stay tuned for "The Board Giving Challenge - Part Two" for information on holding a board campaign.